Founders Brewing Company set its sights on a partnership with Southwest Airlines. No easy feat when you consider that, when it comes to menu selection, the airline had more than 5,000 breweries in the U.S. to choose from. Anchoring our strategy in the fact that the heavily Millennial market values doing things over having things, we created a promotional campaign that served up a new experience for Southwest to give away for each season of the year. An idea that, in turn, created a great experience for us. Founder’s All Day IPA can now be found on the Southwest flights for all of 2020. Wheels up. And bottoms up!