Man’s drink. Smanz drink. The truth is more than 40% of whiskey drinkers in America are women. This Pop-Up event was created to celebrate the women who love to drink whiskey as well as those who, through the years, have played pivotal roles in making the spirit the success it is today.

The event was promoted digitally as well as in magazines, stores and restaurants. The evening itself began with the live story telling of female brand ambassadors sharing tales of the rich feminine heritage that has long been a part of the iconic spirit. Rounding out the event were multiple experiential stations featuring small batch flights, classic and innovative whiskey cocktails and whiskey-infused fare, as well as a mini blending seminar giving guests a first-hand taste of blending their own batch of bourbon.