People’s love affair with bourbon had turned into a long-term relationship, leaving tequila feeling a bit lonely on many bar menus. And where do lonely hearts turn? Tinder, of course. This campaign took to the dating app and invited bourbon lovers to stray from their monogamous cocktail relationships and explore something new – their most popular bourbon cocktails remade with tequila. Those who swiped right received the new recipe, a link to download a mixologist video offering insider tips and tricks and an Ibotta bucks for their brand purchase.