Man’s drink. Smanz drink. The truth is more than 40% of whiskey drinkers in America are women. This Pop-Up event was created to celebrate the women who love to drink whiskey as well as those who, through the years, have played pivotal roles in making the spirit the success it is today.

The event was promoted digitally as well as in magazines, stores and restaurants. The evening itself began with the live story telling of female brand ambassadors sharing tales of the rich feminine heritage that has long been a part of the iconic spirit. Rounding out the event were multiple experiential stations featuring small batch flights, classic and innovative whiskey cocktails and whiskey-infused fare, as well as a mini blending seminar giving guests a first-hand taste of blending their own batch of bourbon.

With 46% of consumers interested in exploring Japanese Whisky, the spirit had become the fastest growing in its category. Hibiki, a globally renowned expression in the House of Suntory spirits portfolio, is notoriously hard to come by. To honor those establishments who chose to invest in the rare spirit, we created an equally rare guest experience. Offered exclusively to higher-end establishments such as Oceanaire and Four Seasons, this augmented reality cocktail served up a virtual tour of the Japanese distillery and a visually stunning exploration of the heritage, craftsmanship and connection to nature that defines the essence of a House of Suntory.

Every year, millions of people around the globe celebrate Pride. To show support for the simple fact that love is love, Chili’s launched the #ChilisLOVE Margarita. A limited-edition cocktail mixed with the perfect digital ingredients for bringing more love into the world.

Presented with its own unique charity menu, each order allowed Chili’s guests to give a little love, by way of donation, to various organizations.

Served with decal coasters, the cocktail challenged people to share the love in their personal world by peeling off the kind words on the coaster and passing them it on. Those who captured a picture of this real-life moment of connection and posted it to social media with #ChilisLOVE were entered to win incentives.

Founders Brewing Company set its sights on a partnership with Southwest Airlines. No easy feat when you consider that, when it comes to menu selection, the airline had more than 5,000 breweries in the U.S. to choose from. Anchoring our strategy in the fact that the heavily Millennial market values doing things over having things, we created a promotional campaign that served up a new experience for Southwest to give away for each season of the year. An idea that, in turn, created a great experience for us. Founder’s All Day IPA can now be found on the Southwest flights for all of 2020. Wheels up. And bottoms up!

People’s love affair with bourbon had turned into a long-term relationship, leaving tequila feeling a bit lonely on many bar menus. And where do lonely hearts turn? Tinder, of course. This campaign took to the dating app and invited bourbon lovers to stray from their monogamous cocktail relationships and explore something new – their most popular bourbon cocktails remade with tequila. Those who swiped right received the new recipe, a link to download a mixologist video offering insider tips and tricks and an Ibotta bucks for their brand purchase.

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Create promotions and awareness around the Jim Beam® Double Oak New Fashioned cocktail at Carrabba’s by tapping into the digital space. A Digital Playbook for the New Fashioned contained a Hashtag Strategy, Internal and external cocktail introduction, staff education, and both on-premise and social media promotions featuring videos, cinemagraphs, social posts, digital drink tokens and email blasts.

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Presentation of programming ideas to showcase Beam Suntory’s capabilities for driving incremental sales through beverage promotions. Ideas needed to be broad enough to encompass whole dining categories but specific and robust enough to be implemented in 360 executions right away.

Tapping into current market trends and insights, umbrella ideas for programming such as Island Spirits, Healthier Highballs and Real Time Mixology covered all the bases with executable digital technology woven into each concept. To further inspire accounts, next level, cutting edge cocktail experiences featuring augmented reality and science based cocktails that change colors in front of your eyes were also presented.

Branded Jim Beam Master Visuals and In-Stadium Assets for the Raptors.

Using tactics found in this Digital Promotional Plan, Maggiano’s was able to bring awareness of the WINE, DINE & WHISKEY events to consumers via a hashtag strategy, Social Media, Online Partners and additional Digital Ideas.

Patriotic Jim Beam program to run throughout the summer months in National Accounts. Master Visuals, t-shirt giveaways and in store display.

Value add package design concepts for Costco’s 2018 holiday season.

The Longhorn Knob Creek Single Barrel Select Experience. Longhorn purchased hand-selected barrels of Knob Creek to use in their signature Knob Creek Single Barrel Select Old Fashioned. The cocktail was so popular Longhorn sold out and had to order additional barrels of Knob Creek.

Bourbon Revival Mass Display provided consumers with education of the Bourbon Category. The modular display is completely scalable allowing accounts to customize the focus brands and display footprint.

Mass end of aisle display and sampling station for Costco providing batch cocktail recipes perfect for the summer months. All products and ingredients available in one place along with recipe cards. All sampling station elements were available for purchase at Costco, including the workbench table and fruit basket.